Inkling

In the tightly competitive world of textbook publishing, differentiation is key. Quickly getting existing content onto digital platforms like iPad is just a starting point. How will you enhance your content with interactivity built with futureproof technologies? Inkling provides a path to tablet devices without locking your content into proprietary formats or restrictive contracts, and provides students with a fantastic learning experience.

Advantage: publisher.

Existing digital textbook solutions focus on replicating the textbook experience. But Inkling opens a world of possibility for your content by integrating interactive exploration, readings, assessment and social features to provide a truly modern learning experience.

To guide you as you enhance your content with interactivity and rich media, you’ll have a world of data at your fingertips. You’ll see how users of Inkling are spending time with your content. Is anyone using the first chapter? How much time is spent on Figure 11.2? Does anyone get this advanced assessment question right?

With powerful tools for building interactive elements, rich data to inform your decision making and the flexibility of realtime publication, you'll be grabbing mindshare—and market share—in no time.

An easy sell.

Most estimates put the secondhand market at more than two thirds of textbooks used in classrooms today. By building digital content that everyone buys, everyone wins: publishers can improve overall profitability while charging students less for titles. That leads to better, more diverse content for both educators and students. It’s an amazing opportunity for everyone involved.

Publishers will also benefit from increased flexibility in how they market content. In addition to comprehensive titles, you'll have the option to create and sell additional tutorial materials, study review kits and extra media that will help students deepen their understanding of a given topic. And since it comes from the same product family as your textbook, it’ll be vetted content students and educators trust.

Writing in the margins.

As a publisher, you won’t just increase unit sales. You'll also improve profitability in each product family.

Bringing existing content to digital devices like iPhone and iPad is a process we handle on your behalf with no up-front cost. Start from simple parity with the print edition, and work with your authors and editors to iterate your way into the interactive era. And since it’s digital, you can push new versions of the content whenever you’d like.

Since you’ll avoid the variable costs of printing, shipping and warehousing, your digital strategy will quickly yield results. You can augment your performance with additional supplementary learning content, too, with even better margins than the core title. All this, and it's virtually risk free.

Talent’s your talent.

The best publishers attract the best authors. Today’s digital technologies hold the potential to revolutionize the way people learn, and the best authors will expect to build for these environments, just as authors expected illustration, color and other new innovations in print technologies in years past. Inkling puts publishers in a position to quickly offer innovations to their authors, attracting and retaining the very best talent.

Inkling also allows for rapid revision. So whether it’s the agility to publish updates in a fast-moving science, or the flexibility to add content to an existing title, authors will love the dynamic nature of their work. Best of all, Inkling manages version control and updates automatically so authors, editors, and educators are confident that they’ve got the latest version. For both authors and editors, it means options and flexibility with their schedule and the content they produce.

Take the pole position.

The next few years will bring rapid change in educational publishing. Publishers that differentiate their brand and their content by embracing technological change will show educators and students that they’re innovators. Establish your commitment to the next generation of learning content by bringing your titles to devices like iPhone and iPad through Inkling.

Learn more.

Interested in understanding how you can bring your content to market through Inkling? Contact us.