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Press

January 5, 2012

Verba and Inkling Partner to Bring Smartbooks to 150 College Campuses

Now offering Inkling’s interactive textbooks via campus store websites

San Francisco —Verba Software and Inkling are pleased to announce a partnership to make Inkling Smartbooks available through campus store websites. Effective immediately, the nearly 150 campus retailers providing the Verba Compare comparison shopping application to customers will be able to offer Inkling’s interactive textbooks for required and optional course materials.

Through the Verba Compare comparison shopping application, campus retailers enable students to review all of their course materials options in one place. From campus store’s new, used, and rental options, to digital and marketplace offers from across the web, students can choose the combination of course materials that best suits their needs and budget.

With Inkling, Verba brings the premier interactive textbook experience available today to its growing list of college campuses. For participating college stores, Verba Compare will generate Inkling offers for all matching ISBNs, either as an offer with the same content or as a supplemental study aid. Notably, students can buy an entire title from Inkling or just a single chapter to enhance their academic experience.

Inkling works with top publishers to rebuild their textbooks from the ground up for iPad, incorporating rich interactivity, 3-D models, interactive assessment, and real-time collaboration among students and professors. Inkling features more than 100 fully-enhanced, interactive titles, including many of the most popular text books for undergrads, MBA’s and medical students.

"Verba has succeeded in partnering with some of the most forward-thinking college bookstores across the country,” said Matt MacInnis, Inkling's Founder and CEO. “We are proud to work with Verba to enable innovative bookstores to provide the best available options for their students.”

Lara Konick, the Marketing Director at University of Washington Bookstore, says "We've been watching the innovations that Inkling has brought to course materials this past year, and we are so excited to be offering their content to our students through Verba."


About Verba Software:
Verba Software is a privately-held company based in San Francisco. Founded in 2008 in Cambridge, MA, Verba works with campus retailers at nearly 150 college campuses to provide students with comparison textbook shopping, and to provide retailers with marketplace analysis to expand their offerings and reduce the cost of course materials. For more information, visit www.verbasoftware.com.


About Inkling:
Inkling is reinventing publishing in the era of iPad, and we've started by redefining the textbook. Starting with the world’s best textbooks from leading publishers, Inkling rebuilds each from the ground up into enhanced, engaging and interactive experiences. But it's about more than just smarter books. Look between the lines, and you’ll see a revolution in publishing: a new platform for creating, distributing and consuming interactive learning content. Based in San Francisco, Inkling is backed by Sequoia Capital, and partners with the world's leading educational publishers. For more information, visit www.inkling.com.