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April 11, 2013

Behind the Screens: Introducing Inkling Engineering's New Blog and Twitter Handle

Rob Cromwell Rob Cromwell
Co-founder and VP, Engineering
Every engineer knows that great software requires more than a lone coder hacking away; solving problems big and small involve collaboration. If you were to wander around Inkling HQ, for instance, you’d often overhear our engineers discussing what works (and what doesn’t) as they try to build the best solution for any given issue.

Now, we want to open up some of our discussions, debates, and passions to the wider engineering community, and I’m pleased to announce the launch of the Inkling Engineering blog and accompanying Twitter ...

Continue reading ...
Every engineer knows that great software requires more than a lone coder hacking away; solving problems big and small involve collaboration. If you were to wander around Inkling HQ, for instance, you’d often overhear our engineers discussing what works (and what doesn’t) as they try to build the best solution for any given issue.

Now, we want to open up some of our discussions, debates, and passions to the wider engineering community, and I’m pleased to announce the launch of the Inkling Engineering blog and accompanying Twitter handle.

On the blog, we’ll tell the story about how we build the Inkling experience. We’ll examine various parts of the Inkling platform, from our native clients and production tools to the scalable publishing environment we’ve built that treats books as software. We’ll share war stories, show a browser pressed to the edge, and take a deep dive on some of the features that have kept us up and excited.

On Twitter, we’ll try to tweet not only our latest blog posts but also what the team is reading and discussing. We’re passionate about all of the technology we’re using and building, and Twitter is a great way to share and engage the broader community in real time.

If you’re a fellow engineer or just interested in the software and technology behind the Inkling experience, then come on down! We’ll be posting to the blog at Inkling.com/engineering, while you can follow us on Twitter via @InklingEng.

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February 12, 2013

Unbound: Inkling Announces the New Standard for Professional Publishing

Matt MacInnis Matt MacInnis
Founder and CEO
Last night, at a private event at Jazz at Lincoln Center with more than 400 publishing industry leaders, we announced the public launch of Inkling Habitat, a collaborative digital publishing environment designed for professionals.

Paired with the recently launched Inkling Content Discovery Platform, which enables unparalleled online discovery for book content, Inkling is now the first and only end-to-end solution for building, marketing, and distributing high quality digital books at scale.

As I discussed in a post in last month, the digital book market has been dominated by a single ...

Continue reading ...
Last night, at a private event at Jazz at Lincoln Center with more than 400 publishing industry leaders, we announced the public launch of Inkling Habitat, a collaborative digital publishing environment designed for professionals.

Paired with the recently launched Inkling Content Discovery Platform, which enables unparalleled online discovery for book content, Inkling is now the first and only end-to-end solution for building, marketing, and distributing high quality digital books at scale.

As I discussed in a post in last month, the digital book market has been dominated by a single player for the last five years. The product model—essentially a 10-dollar text file—works well for literary fiction but not much more. What about the massive market of beautiful, curated content that hasn’t yet found a home in digital? From textbooks to travel books, cooking, hobbies, medicine, and more, this simple product model is bound to give way to the media-rich, interactive experiences that mobile devices were built for.

With last night’s public launch of Inkling Habitat, we’ve answered the question of how this type of content will thrive. As we continue to iterate on our best-in-class apps for iOS, the web, and—coming this year—Android, we’re also sharing a powerful new way for publishers to create beautiful, media-rich consumer and technical books that makes it easy for customers to find and buy them.

Here’s the gist of our announcement in more detail:

Inkling Habitat is the first collaborative digital publishing tool designed for professionals. Using Habitat, publishers will finally have the tools to build high-quality digital content they’re proud of. With Habitat, publishers can:

• Collaborate seamlessly from anywhere in the world
• Build delightful interactive content experiences, and
• Publish to multiple platforms with one click.

The Inkling Content Discovery Platform (“the CDP”) unlocks book content on Inkling so that it can be indexed by search engines like Google and read by users for free, right when they want it. Every section inside an Inkling book has its own URL that can be indexed by search engines or shared individually, letting readers more easily discover, share, and purchase the book content they are looking for. And with content that can be discovered, distributed, and purchased via the Inkling Store, the App Store, or third parties with standards-compliant EPUB exports, the opportunity for incremental revenue is unlimited.

This ecosystem is more than just our vision for the future; it is already becoming a reality in the present. As of the launch last night, more than two dozen existing publishing partners call Inkling home, including McGraw-Hill, Pearson, Wolters Kluwer, Elsevier and Wiley, while popular brands like Frommer's, For Dummies, Kaplan, and O'Reilly have already had their content built using pre-release versions of Habitat.

Additionally, we’re thrilled to announce new publisher commitments for 2013:

• HarperCollins
• TIME, Inc
• DK
• Rick Steves
• Lonely Planet
• Wall Street Journal

Stay Tuned: Tools of Change Announcement Up Next
On Wednesday, February 13, I’ll be giving a keynote address entitled “Unbound” at the annual O’Reilly Tools of Change Conference in New York City to share this announcement with attendees. If you’re interested, you can watch the livestream of that address here at 9:35 am EST, and we’ll also be live-tweeting it from @InklingHabitat, with the hashtag #unbound.

Already eager to try Habitat for yourself? Register here and learn more at inkling.com/habitat, so you can start messing around on your own for free!


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February 8, 2013

Pay It Forward

Joshua Forman Joshua Forman
Co-founder and VP, Product
Today, we released version 3.2.1 of our iOS app. In addition to many under-the-hood improvements, this update includes a groundbreaking new feature: the ability to share what you’re reading with your friends. For the first time ever, you can share a recipe, travel itinerary, how-to video, or anything else from inside an Inkling book with your social network. The best part? We’ll give your friends free, limited access to what you’re reading!

Say you finally find the perfect Béarnaise sauce in The Professional Chef and ...

Continue reading ...
Today, we released version 3.2.1 of our iOS app. In addition to many under-the-hood improvements, this update includes a groundbreaking new feature: the ability to share what you’re reading with your friends. For the first time ever, you can share a recipe, travel itinerary, how-to video, or anything else from inside an Inkling book with your social network. The best part? We’ll give your friends free, limited access to what you’re reading!

Say you finally find the perfect Béarnaise sauce in The Professional Chef and want to share it with your fellow foodies. With Inkling, now it’s as easy as 1, 2, 3:

1. Tap on the new [...] button in the top right corner of your screen (or, if you want to call out a specific passage, simply highlight it) and tap “Share...”



2. Pick your audience: you can share with Facebook, Twitter, or email, or just get a copy of the link. Customize your message, and then post, tweet, or send.



3. When your friends and followers click on the link in your post they can instantly access the content you shared for free!



You can share as much as you like from any book or chapter you’re reading, but know that your friends will only see a limited amount of free content from any one book per day and not all types of content are supported on every browser. Don’t worry, though: we’re working tirelessly to expand our reach over the coming months!

Update to Inkling 3.2.1 in the App Store now to start sharing your favorite bits and pieces of knowledge on Inkling.

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