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Coffee Hour with Chick-fil-A: Staying Agile with Mobile Content
With over 2,000 locations and rapidly growing, Chick-fil-A is a brand renowned for personalized customer service and an exemplary workforce. The brand strives to create a remarkable experience for every guest and team member.
Inkling CEO, Matt MacInnis, spoke to Marc McConathy, Digital Learning Program Lead at Chick-fil-A, on our latest Coffee Hour webinar about how Chick-fil-A provides the training necessary to deliver the right customer experiences at scale.
Previously, training for Chick-fil-A consisted of lengthy PDFs that were frequently out-of-date. The static training materials combined with limited the success of their learning programs and could not keep up with today’s pace of business.
Chick-fil-A’s desire to modernize their training and stay competitive led them to Inkling. The mobile enablement platform allowed them to replace their static PDFs with interactive, media-rich training and Chick-fil-A found their new team members are able to better absorb information and learn at a faster pace.
As Chick-fil-A continues to grow, it’s more important than ever to keep team members out of the back office and on the frontline. Mobile access to training materials gives operators and team members the ability to train when and where they need to, leaving more time to provide the hospitable customer experience they are known for.
Coffee Hour with Chick-fil-A
Curious to know more about the secret ingredient to Chick-fil-A’s success? Watch our on-demand webinar to hear Marc McConathy, Digital Learning Program Lead at Chick-fil-A, discuss how Chick-fil-A created a training experience that inspires team members to deliver remarkable experiences.