Top 5 Reasons Why Your Enterprise Content Needs to Be on HTML5

Within the last year, we’ve seen the biggest players moving towards HTML5 to provide rich, cross-platform web applications – Amazon, Facebook, Google, Microsoft and YouTube just to name a few. The snowball effect continuous as enterprise companies move away from Flash. To further increase the mobile experience of users, enterprises need to re-evaluate the existing process of creating and distributing content.

1. Structured for mobile

We don’t need to say it again, mobile is becoming ubiquitous. Sixty-five percent of all digital media is consumed on mobile and will only increase. HTML is a flexible language that provides the infrastructure to allow content to be readily displayed on any screen. Unlike content found in files, HTML content flows and reformats to each form factor, avoiding the pinching, zooming, and side scrolling when viewing PDFs. In addition, any browser is inherently able to render HTML content. Users do not need to download native applications such as Office, like they would to open a PowerPoint. They just open their browser!

2. Interactive, multimedia ready

HTML5 allows video, audio and other multimedia files to be played using your web browser without needing to install plugins. Adding in interactive elements such as flip cards, pop tips, and surveys helps engage the reader. It gives content creators the ability to breathe life into otherwise flat, rigid content. Interactivity and videos create a different, more positive, connection between the reader and the content, increasing retention and engagement.

3. Optimizes search

Simply based on the structure of tags, HTML inherently indexes content, which can help optimize search results and push search beyond a title or text-based results. Enterprise search can mimic how Google scours the web and displays results from a variety of places. With the proliferation of information, your workforce is heavily reliant on search to help them find what they’re looking for. Better search results can dramatically improve your workforce productivity.

4. Reliable, accurate, up to date

Based in the cloud, there is a constant connection between your author and your end user. Anytime the author makes a change, it will be seen by the end user the next time he accesses the content. Having issues with versioning and outdated files downloaded to desktops are a thing of the past.

5. Detailed analytics

Just like a webpage, there are robust analytic tools that surface metrics from time on page, click through percentages, and navigation flow. If companies could layer that same detailed analysis on their enterprise content, business can understand how and when their employees are using their information, if the content creates any uptick in sales, and continuously iterate to improve their material.

Companies need to continue to leverage the power and flexibility of HTML5. Not only should applications be available in the cloud, but also pieces of enterprise content. PDFs and PPTs will follow the path of Flash, and simply become a thing of the past.  

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