Mobile Sales Enablement: 5 Must-Haves
When it comes to empowering your sales team, mobile matters. But what does it take to successfully launch mobile sales enablement content?
When it comes to sales enablement, the importance of mobile sales cannot be overstated. Portable, flexible, and easily digestible information plays a crucial role in unleashing a rep’s full potential. In fact, according to a Salesforce report, high performers are nearly four times as likely as their underperforming counterparts to use a mobile sales app.
So, what does it take to succeed with sales training content on mobile? Tailoring the approach is crucial for each company, but there are a few basic elements every organization should include.
1. A Solid Idea of What You’re Running Toward
The ultimate goal of your program is to transform your sales team into efficient deal-closing machines. Incorporating mobile content is a crucial part of the sales enablement process as it can reduce ramp time, increase engagement, and save upfront time and money.
2. A Treasure Trove of Mobile-Optimized Sales Enablement Content
Unless you’re starting from scratch, you probably won’t be creating all new training materials, nor will you be migrating every bit of existing content in your organization. Determine what stays, what goes, and what needs to be added by taking a hard look at your current content and assessing the extent to which it’s meeting the needs of your reps.
3. An Implementation Strategy That Fits Your Business
When considering the costs of developing and managing a mobile platform in-house, remember that there is no one-size-fits-all plan. Ensure your implementation aligns with your business’s unique financial situation and growth strategy, and ask yourself: can your IT team shoulder this responsibility without straining your resources? If not, consider hiring a digital agency or licensing a software platform to enable sales.
4. A New and Improved Workflow
Your sales enablement program is going to need a new content creation workflow. That’s great! It’s a chance to increase efficiency, creativity, and collaboration. The right mobile platform and workflow allow subject matter experts to give input on new content without requiring technical help.
5. A Framework for Evaluating What’s Working (or Not)
To enable efficient sales, it is necessary to determine which content equips your reps with essential information. By tracking usage rates, frequency, page views, and content access, at a minimum, you can evaluate efficacy and identify areas for improvement. This strategy helps you understand which content is most valuable to the sales team. With engaging and useful materials at their fingertips, reps will be empowered to win over the world.
With a mobile sales enablement solution, your team can access everything they need to close deals on the go. Imagine being able to access pitch decks, case studies, and training materials all in one place, wherever you are. That’s exactly what a sales enablement solution provides. Not only does it increase productivity and efficiency, but it also ensures that every member of your team is armed with the right information to close deals successfully. Give it a try and see the benefits for yourself! Contact or chat with us today to get a deeper dive into our sales enablement solution.